About Reebok
Originally known as J.W. Foster & Sons, Reebok was created by
Joseph William Foster in Bolton in 1895 when he couldn't find a pair
of spiked running shoes he liked. After making a pair for himself it
wasn't long before he was manufacturing them for other athletes and
one of the world's most popular & trusted brands was born.
1890 - 1930
J.W. Foster and Spikes of Fire
Reebok’s UK-based ancestor company JW Foster and Sons developed
running shoes with spikes in them to run faster. Reebok's United
Kingdom-based ancestor company was founded for one of the best
reasons possible: The family-owned business proudly made the running
shoes worn in the 1924 Summer Games by the athletes celebrated in
the film "Chariots of Fire".
1950 - 1980
A Gazelle Named Reebok
In 1958, the founder’s grandsons started a sister company named
after an African Gazelle – Reebok was born.
The North American licence for running shoes – the most expensive
on the market was bought by Paul Fireman in 1979.
1980 -1990
Freestyle Aerobics and Step Reebok
Aerobics
1982 – first athletic shoe designed especially women and to fit
with a new type of exercise – Aerobic Dance.
Step Reebok
In 1986 in Atlanta, Georgia, a fitness professional named Gin
Miller suffered a knee injury and began stepping on her back step in
an effort to rehabilitate her knee. So was the beginning of step
training - soon to become Step Reebok®.
1990 - 2000
Marquee Athletes and Core Training
Fitness to Sport
Transitioned from being a fitness and exercise company to one
also involved in sport. New apparel and footwear was introduced and
Reebok signed numerous professional athletes, teams and federations
to sponsorship contracts.
Core Training
In 2000, another Reebok revolution when they introduced Reebok
Core Training and the Reebok Core Board. This innovative workout is
a dynamic strength and conditioning program that focuses on
developing total body power by emphasizing the abs, torso and "core"
muscles.
2006 -
adidas-Salomon AG acquires Reebok
The adidas group acquires Reebok with a merger that looks to be
complementary – both being well-respected brands in the worldwide
sporting goods industry.
Reebok Products available from dietandfitnessresources.co.uk
|
